Lobby signs are a unique kind of signage.
By the time a client sees your lobby sign, she is already inside your suite. She has found your office successfully and is presumably ready to do business. So why the lobby sign at all?
Your lobby sign is the ultimate presentation of your brand. It is your single best opportunity to control all aspects of the brand presention in order to convey, most clearly, who you are and what you stand for. Think of it as art. You need to consider the whole effect: the placement of the sign in the room and on the wall, the lighting of the sign, what other items are in close proximity to the sign, the size, shape, texture, and color of the sign, and the color and texture of the wall behind the sign. Subconscious messages, mood, and attitude are just as important as anything said in text. It’s all about how the client feels about your brand when she leaves that room. A lobby sign in a bank should look a lot different from one in an events planning firm. Where the bank sign says solid, trusted, reliable, and strong the events planner sign may say fun, carefree, lively, and energetic. These are very different messages.
If you are considering a lobby sign, start with a list of brand values. Write down what your brand means to you. Only then can you carefully arrange everything to say exactly that to your clients. Your lobby sign is your signature on your space.
At Blue Chip Signworks, we design, fabricate and install lobby signs that tell your story.